P

PostHub

Waking up your workspace

all platformsdossier · ref ph-li-0426
LinkedIn publishing brief

LinkedIn Schedulerfiled, scheduled, published

File it once and let it publish: personal profiles and company pages draft side by side, 3,000 characters counted in real time, and every post routed through your team's approval flow.

document summary

Prepared for
Brand, comms & founder-led teams
Scope
Personal profiles + company pages
Cadence
3 posts / week, auto-published
Formats
Document posts, native video, articles, polls

0

characters per post

0

networks live

0

surfaces: profile & page

Two surfaces, one file

sections 01 — 02

01 · company page

Fernbrook LabsDeveloper tools · 128 employees · London

Product releases, engineering write-ups and hiring announcements, drafted once and filed against the page — with the first two lines written for the “…see more” fold.

Product updatesEngineering blogOpen roles

24

posts queued

4

admins

1

approval flow

02 · personal profile

Maya OseiHead of Product at Fernbrook Labs

Founder-led posts, career commentary and conference recaps — written in your voice, scheduled around the mornings your audience actually reads between meetings.

Thought leadershipCareer postsEvent recaps

3,120

connections

18

posts queued

48k

monthly views

exhibit a · industry benchmark

Which format earns the reply

avg. engagement rate, last 90 days

Document / carousel posts4.8%
Native video3.6%
Image + text2.9%
Text-only update2.1%
External link post1.2%

PostHub drafts document posts first for exactly this reason: they earn the deepest engagement, and the queue puts them on the days your audience is most likely to swipe.

section 04 · annex

Appendix · what is included

4 items
  1. item a.1†

    Personal & Company Pages†

    Draft for a profile and a page in the same workspace, each with its own queue, permissions and analytics.

    marginalia † · see item a.1
  2. item a.2‡

    Document & article publishing‡

    Upload multi-page document carousels or queue a long-form article — title, cover and body all go live at the scheduled minute.

    marginalia ‡ · see item a.2
  3. item a.3§

    Approval states for teams§

    Every post carries Draft, In review, Approved or Scheduled, so comms and clients sign off before anything reaches the page.

    marginalia § · see item a.3
  4. item a.4

    Professional scheduling

    Slots land in the reading windows between meetings, and the preview shows where the “…see more” fold cuts your opening lines.

    marginalia · see item a.4

† item a.1 · ‡ item a.2 · § item a.3 · ¶ item a.4

end of appendix

Capability schedule

form ph-li-8
01Post to personal profiles and company pagesIncluded
02Schedule document posts, articles and pollsIncluded
03Manage multiple company pages in one deskIncluded
04Cross-post to other networks on the same slotIncluded
05Track impressions, reactions and commentsIncluded
06Get best-time suggestions from your own dataBeta
07Keep drafts inside a team approval flowIncluded
08Preview the truncated post before publishingIncluded

Everything above publishes automatically once a slot is confirmed in the calendar.

clarifications

Before the brief goes live